Seda Toroyan, CEO of DigiNeat, broke barriers in the male-dominated tech industry. In just a few short years, she helped expand DigiNeat from Armenia to California, positioning it among the top global players in secure API and IoT development. But it’s not just the numbers that speak to her success; it’s her leadership.
Seda’s unique ability to unite diverse teams, empower creativity, and drive innovation has positioned DigiNeat as a global powerhouse. Want to know how she did it? Keep reading to discover the steps that turned a local business into an internationally recognized brand, and how these same strategies can help your company thrive.
Building the Foundation for Success
Seda began her career as an international project manager, where she learned that success wasn’t just about technical knowledge, but about uniting people from diverse backgrounds. As a global initiative manager, she quickly established a reputation for driving projects forward and fostering collaboration across teams.
In those early roles, Seda discovered the true power of teamwork. She wasn’t just managing projects; she was connecting people. This focus on collaboration became the cornerstone of her leadership approach.
A New Era at an Armenian Digital Agency
After honing her project management skills, Seda took on a leadership role at an Armenian digital agency. Here, her vision and creativity flourished. Under her guidance, the agency experienced rapid growth, attracting top talent and embracing cutting-edge technologies that kept it ahead of its competitors.
What set Seda apart was her leadership approach. Instead of following trends, she fostered a culture of experimentation, risk-taking, and out-of-the-box thinking. She created an environment where unconventional ideas were valued, and failure was seen as a stepping stone to success. This mindset fueled the agency’s rapid rise and laid the foundation for future success.
Breaking Barriers as a Female Leader
Seda’s success reshaped leadership in a male-dominated industry. She has proven that outstanding leadership is about vision, drive, and the ability to inspire, not gender.
Seda has become a role model for women in tech, not only rising to the top but creating space for others. She has shown that diversity is essential to building strong, innovative teams. Her leadership continues to have a profound impact on the industry, demonstrating that women in tech are integral to shaping the future.
Expanding DigiNeat to Global Heights
Seda’s ambitions didn’t stop at transforming a local agency. In 2024, she took a bold step and opened DigiNeat’s U.S. office in California. This expansion was pivotal, allowing DigiNeat to tap into international markets and showcase its expertise in secure API and IoT development. The move paid off, with DigiNeat quickly earning top rankings on platforms like Clutch, where the company became recognized as a leader in its field. Learn more at digineat.com.
With this expansion, Seda positioned DigiNeat as a trusted partner for businesses worldwide. The U.S. office served as a gateway to new opportunities, collaborations, and growth, cementing the company’s place on the global stage.
Leadership that Inspires
Seda’s leadership is based on one truth: when people feel empowered, they do incredible things. This philosophy has shaped DigiNeat’s culture, where creativity thrives and every idea is valued. Success isn’t just about achieving goals; it’s about building a team that’s invested and supported.
Her leadership fosters innovation and ensures everyone is heard. She challenges her team to think beyond the status quo and take bold risks. This approach has fueled DigiNeat’s growth and made every contribution matter.
A Legacy of Integrity and Vision
Seda Toroyan’s journey exemplifies the transformative impact of visionary leadership on both an organization and its industry. Through determination, professionalism, and inclusivity, she helped shape DigiNeat into a global tech leader. Her story proves that with perseverance, collaboration, and a clear vision, anything is possible.
For leaders, Seda’s story offers valuable lessons: growth is about people, not just technology. By fostering inclusivity, creativity, and innovation, leaders can help their teams and organizations reach new heights.
About the Author
John Mitchell is an accomplished business strategist and leadership coach with over 20 years of experience in the tech industry. Having worked with top-tier global companies across multiple continents, John specializes in helping executives elevate their leadership presence and drive innovation in their organizations.