Alexandra Marasigan’s story began with her childhood passion for creating social media content, but has since expanded into a global career. Whether on TikTok, Instagram, or YouTube, she uses these leading platforms to connect with audiences on a large scale, sharing her love for dance, travel, and friendship along the way. As Marasigan pursues her dreams in both real and online spaces, millions follow her next moves.
From Sydney Teenager to Viral Sensation
Born and raised in Sydney, Australia, Marasigan began her first foray into content creation with her brother at the age of 14. Her appearance in a viral skit on her brother’s channel was enough to kickstart her career, leading her to build her own online platform. Combining dance, lifestyle, food, comedy, and vlogs, Marasigan gradually built an audience that felt connected with her various passions.
Finding Success in Los Angeles
By the time she was 16 years old, Marasigan made the decision to move to Los Angeles with her brother in order to pursue better opportunities in social media. Despite upturning the world she knew, Marasigan successfully balanced her academics, sports, and social media in an effort to realize her dreams. As her follower count climbed into the millions, she continued to maintain her status as a straight-A student and an excellent athlete.
From Dancing to Global Recognition
Having graduated from high school with honors in June of 2025, Marasigan now focuses her efforts on full-time content creation. Today, she boasts over 3.5 million followers on TikTok, more than 650,000 on Instagram, and over 515,000 on YouTube. During her career in social media, Marasigan has had the opportunity to collaborate with prominent brands, including Nike, Disney, Samsung, Netflix, Universal Pictures, and Spotify.
Marasigan is best known for her viral dance challenges and lifestyle vlogs, which keep audiences entertained on a global scale. Her “learning dances” series, in particular, garnered more than 50 million views in just three months, earning recognition not only from her fans but also from major K-pop groups such as Seventeen, ILLIT, Kayseye, and Girlset.
Industry Events Mark Milestones
Over the course of her career, Marasigan has received much recognition and achieved notable success. While she has many plans for the future, she considers the current highlight of her career to be her attendance at the Squid Game premiere in South Korea, as well as Variety’s Power of Young Hollywood event. Certainly, Marasigan’s involvement in these events demonstrates the reach of her social media presence.
Spreading Confidence Through Content
Though Marasigan continues to grow her platforms, she remains focused on her love for entertainment and making others smile. She uses her content primarily to inspire confidence, encouraging others to pursue their passions in the same way she has. Whether academics, dance, social media, or something else entirely, Marasigan hopes to inspire others to chase their dreams.
“Stay true to yourself,” Marasigan stated, “do what you love, and never let hate stop you from pursuing your passion.”
Ambitions for the Future
As Marasigan works to expand her online presence, she particularly emphasizes her intention to grow on YouTube. Her show, “Flexy with Lexy,” is already connecting with familiar audiences on the platform, and her travel vlogs are reaching new viewers. Moving forward, Marasigan also hopes to continue collaborating closely with her brother.