Moving can be a very stressful experience for many people. The act of taking everything you own, all of your most cherished physical possessions, and attempting to pack it up, move it, and ultimately unpack it within a new home can be a very anxiety-filled journey that is only made all the more imposing if you don’t have the proper support. Fortunately, Pure Moving Company is all about providing you with physical, mental, and emotional support during this difficult time.
Pure Moving Company is a modern, entrepreneur-led logistics brand that has scaled by doing what most of its competitors ignore: prioritizing customer experience over short-term profit.
Founders as Industry Disruptors: Moving Companies
Igor and his business partner Alex have been working within the moving industry for nearly sixteen years. During this time, they had become incredibly familiar with the ins and outs of the industry, both positive and negative. They identified numerous issues with customer service and overall experience in the moving industry, not just within their current brand but also in its competitors. As such, they saw a vacancy in the market that they were uniquely prepared to fill.
Before getting into the moving business, Igor’s background was in finance. However, he and his partner saw an opportunity to create a more customer-centric moving company that focused on providing exceptional service and minimizing the typical stresses and conflicts that arise during moves. Additionally, over their tenures in the moving industry, they gained extensive hands-on experience and developed their own approach to delivering a better moving experience for clients.
To this end, in 2012, they launched Pure Moving Company together. From the outset, the goal was to become a customer-first brand in a service category known for low trust and high stress. As Igor says, “We saw a lot of opportunities in the industry, we wanted to make it better, and we wanted people to struggle a little bit less. Because for a lot of people, it is really stressful. So we saw what companies were doing, and what we could do better, and how we could be different.”
Customer Experience as a Growth Strategy: Movers in Los Angeles, CA
In everything the team has done since the company’s founding, they have strived to live up to the name and provide a pure moving experience for each of their customers. The team aspires to deliver “Apple-like” levels of customer service, where they would be transparent about pricing, minimize conflicts, and always resolve issues in the customer’s favor. Furthermore, the team wanted to pay less attention to the bottom line and more to delivering a positive experience.
This approach has paid off in customer loyalty and word-of-mouth, helping them hit over 200,000 completed moves in just over 13 years. Pure Moving Company had set out to differentiate itself from other moving companies by prioritizing the customers’ experience, first and foremost, and succeeded in doing so. As Igor proudly details, “We’re not just a moving company; we’re a customer service company that happens to move people. That’s the difference.”
Tech-Savvy, Review-Centered Reputation
Another key point of differentiation between Pure Moving Company and its competitors is in how the brand handles marketing. While other moving companies are busy pouring money into ads, Igor and his team have focused exclusively on the work and pleasing customers. These priorities have organically led to exceedingly positive reviews on platforms like Yelp and Google. The brand achieved the number-one ranking for moving companies on Yelp nationwide.
In these ways, Pure Moving Company has found its unique form of marketing, and it is entirely rooted in the satisfaction of its customers. Their digital-first growth model reflects a broader trend of trust-based marketing over traditional paid channels.
Scaling with Integrity
The brand’s goal is to continue expanding Pure Moving Company’s operations along the West Coast and potentially entering the Texas market as well. As Igor details, the team would like to see their overall moving volume grow to around 30,000 moves per year, which would be about double the current level.
Although moving requires a lot of time and effort, with Pure Moving Company, it is made much simpler and easier. The team prioritizes the customer experience and seeks to give you a moving experience so easy and relaxing that you may never dread moving again.