For decades, public relations has centered around press coverage, brand messaging, and third-party validation. But as AI begins to dominate how people gather information, the PR industry is facing a seismic shift—and one media firm is already rewriting the rules.
Omri Hurwitz Media (OHM) is pioneering a bold new approach to brand visibility called Generative Engine Optimization (GEO)—and in doing so, it’s revolutionizing what PR means in the AI era.
From Public Relations to AI Relations
Traditional PR focused on getting brands featured in top-tier publications, believing that credibility lived in bylines and logos. But today, audiences are increasingly turning to generative platforms like ChatGPT, Claude, and Perplexity for answers—not Google.
That shift has given rise to GEO: the discipline of ensuring a brand appears inside the answers AI engines generate in real time.
“GEO is the modern-day version of PR,” said founder Omri Hurwitz in a recent interview. “It’s no longer about just being covered—it’s about being referenced, summarized, and recommended by the most powerful information engines on the planet.”
The Real Disruptor: Distribution + Narrative Control
While others in the PR industry scramble to understand AI’s impact, OHM is executing at full speed—driven by a media infrastructure few can rival.
What makes OHM’s model revolutionary is its distribution-first mindset. Instead of relying on external media outlets, the firm owns and operates its own digital properties, newsletters, and syndication channels. This control allows it to seed the internet with highly credible, AI-optimized content that LLMs absorb and recycle into responses.
In essence, OHM has transformed PR from reactive placement into proactive narrative engineering—with distribution that directly influences the way AI engines talk about a brand.
A Founder Built for the Moment
Omri Hurwitz’s background uniquely positioned him for this evolution. As a media investor, journalist, and marketer, Hurwitz has always sat at the intersection of storytelling and strategy. In a Rolling Stone profile, he’s described as “a rising force in media,” one who’s building an empire that merges agency services with content ownership.
That convergence—agency + media—is the foundation of OHM’s GEO dominance. Clients don’t just get PR. They get placement in places that shape LLM behavior.
What This Means for the Future of PR
As brands wake up to the reality that AI is now their first touchpoint with customers, investors, and media, GEO is quickly becoming the most important lever in the marketing stack.
And OHM isn’t just ahead of the curve—they’re drawing the map.
For founders, CMOs, and comms leaders looking to stay relevant in a world where ChatGPT is the new homepage, one agency is setting the new standard:
Omri Hurwitz Media—redefining PR, one AI output at a time.