In real estate today, a property isn’t just walls, floors, and finishes. Buyers increasingly want to see what the world around the property will look like, such as how the neighborhood connects, how sunlight plays on the façade, and what views emerge.
REALS by Simplex 3D is helping pave the way for this shift. REALS is an immersive sales and marketing platform built for real estate professionals. Unlike static brochures or generic visualization tools, it provides interactive, high-resolution 3D experiences within the property’s real-world urban environment. It is designed to accelerate sales cycles, improver buyer engagement, and showcase projects in the most compelling way possible.
The evidence supporting immersive and contextual visualization is accumulating. A study from the University of Iowa’s Tippie College of Business, for example, found that homes in Orange County, California, that included a virtual tour in their listing closed for at least 2% higher price than comparable homes without tours. Another study in Wuhan, China, found that virtual reality (VR) tours reduced the time on the market by approximately 6.4% and decreased the bid-ask spread by 2%, while holding other factors constant. These data points show that when buyers can better “see around” a property, there is measurable value in both pricing and speed of transaction.
Why Neighborhood Context Matters More Than Ever
Picture you’re marketing an upscale mixed-use development. Renderings of individual units are excellent, but they only tell part of the story. Buyers want to imagine morning views, assess how a garden will receive sunlight, or determine whether the skyline will feel like an open vista or a cramped block. The difference between a strong render and a convincing context can indicate whether it will be a long wait or a quick sale.
Properties with immersive 3D or VR content tend to attract more attention. A survey conducted by Matterport revealed that properties sell 20% faster and close up to 9% higher when they feature 3D tours. Moreover, nearly 90% of prospective buyers reported greater interest when they could take digital measurements or understand room dimensions in a tour. Such features tap directly into what many buyers say they want: not just a stylized image, but a believable, spatially coherent preview.
How REALS Elevates the Experience
REALS gives brokers and developers a powerful way to differentiate their projects and engage buyers. With sharp, gaming-grade renderings and immersive 360° visualizations, the platform presents both properties and neighborhoods in vivid, interactive detail. Prospects can explore the units and surroundings, including rooftop lounges, pools, gyms, and neighborhood highlights.
The platform supports future-view simulations, which are especially valuable in pre-construction projects, allowing buyers to envision life around the property even before it exists. Contextual urban data is embedded to show more than just the unit, as it portrays the lifestyle associated with it. Moreover, 360° virtual tour & panorama views come with intuitive click-and-drag controls, allowing prospects to move freely between interior and exterior vantage points.
Managing Projects, Not Just Properties
REALS is a tool for showcasing individual units and a centralized platform to manage entire projects. Brokers and teams gain unified oversight of multiple units, buildings, and amenities in one workspace, combining immersive visuals with collaboration tools. This unified space ensures consistency, efficiency, and ease of scaling across marketing, sales, and visualization efforts.
Smart storytelling is baked in: by aligning buyer behavior with branded reels and content, marketing becomes more targeted. And with real-time insights, teams can monitor project performance and sales activity through live dashboards, rather than waiting for after-the-fact feedback.
Insights in Real Time: The Dashboard That Talks Back
What sets REALS apart is its real-time analytics dashboard. The dashboard shows views and reveals how prospects move through the visual environment. Sellers can see which views draw attention, how long users dwell on amenities or neighborhood features, and at what point users exit the virtual tour.
If many users repeatedly visit the rooftop terrace but gloss over interior finishes, messaging can shift. If prospects drop off just after exterior renderings, the onboarding journey can be reworked. Because the feedback is live, adjustments in messaging and content can happen rapidly.
Selling Place, Not Just Space
While virtual tours alone are powerful, context and accuracy are equally important. The studies cited show that immersive and contextual visual tools and faster sales, higher prices, and stronger buyer confidence. REALS by Simplex 3D integrates cinematic visuals, contextual urban data, personalized storytelling, and live performance feedback all in one platform.
The future of real estate marketing is not just about showing a home; it’s about showing a neighborhood, a lifestyle, and where buyers will ultimately reside. With REALS, developers and brokers can make that future visible now, enrich buyer engagement, accelerate deals, and shape trust in ways that traditional visualization tools cannot.