Promotional hats are an effortless way to promote your company and boost your overall visibility. After all, hats can be worn by everyone. However, just handing out your hats may not create the dramatic effect you want. Instead, try getting a little creative by creating an experience or memory that will help to make a stronger connection between you and your target audience. Here are six creative ways to give promotional hats to your customers.
1- Social Media Giveaways
Social media giveaways are very popular among companies. To create a successful giveaway, keep your objective simple. First, start with the platform where your company has the most followers. Next, state the rules. In this case, direct people complete an action. For example, it can be as simple as following your other social accounts or tagging other friends or family who would like your products or services. Then, determine the winner or winners and make sure they get a hat.
2- Gift With a Purchase
One of the easiest ways to get your hats into your customers’ hands is to do a gift with a purchase. To add a creative twist, have a few different colors or styles so customers can choose. Depending on the hat’s style, you may find most customers will put the hat on as they walk out of the store.
3- Have an Egg or Scavenger Hunt
Hold an egg or a scavenger hunt, depending on the time of year. For a spring promotion, fold baseball caps into large plastic eggs and place them around and in your store. A scavenger hunt will work for promotions held during other times of the year. Customers can come into the store for clues or post them on your social media.
4- Draw a Name Out of a Hat
Encourage customers to visit your establishment and place their names into a hat. If possible, have several hats, allowing customers to choose the hat they want to win. Pick a time and date for the drawing. Draw a name and give the customer the hat.
5- Create a “Complete the Look” Photo Contest
To engage your customers, hold a complete-the-look photo contest. Depending on your type of business, this could work in a couple of different ways. For example, say you own a car wash. Ask customers to show photos of themselves using your facilities and briefly state they need a hat to complete their look. If you sell apparel, customers can share pictures of themselves wearing the clothes minus a hat.
6- Organize a Referral Program
Create a referral program. It could be as simple as bringing a friend into the store and both people get a hat. Another way, have people tag friends and family on social media. Encourage those tagged to come into the store for a free hat.
Promotional hats are a fun, inexpensive way to advertise your brand. There are endless ways to give your hats away. You can hand them out at tradeshows or stand outside and distribute them to everyone who walks by. However, to truly engage with existing and potential new customers, use some creativity. After one fun, successful giveaway, customers will eagerly await the next one.