In a recent episode of Omri Hurwitz’s podcast, Blings’ Co-Founder and COO, Yosef Peterseil, sat down to unpack the changing tides of digital marketing, the rise of interactive media, and the technology driving Blings’ rapid ascent in the martech space. More than just a tech leader, Yosef’s role as a visionary shines through the conversation, offering insights not only into Blings’ innovations but also into the mindset behind them.
Omri introduces Yosef as a rising thought leader in personalized marketing and as someone who pushes beyond the buzzwords and into tangible change. Blings is even being likened to giants like HubSpot, and it’s not hard to see why.
Redefining Personalization in a Saturated Market
At the heart of the discussion is personalization. But it’s not exactly the kind that simply adds a first name to an email. Yosef challenges the status quo of token-based messaging, arguing that the future lies in tailoring the medium of communication itself. After all, people don’t want another text-heavy email. Instead, they prefer content that speaks to them, and video is the universal language right now.
But personalization isn’t just a user preference. It’s becoming a necessity. As Yosef explains, mass-marketing platforms are facing restrictions due to disengagement and spam issues. Brands are learning that if they want to connect, they need to offer content that feels curated, not canned.
Introducing MP5: A New Format for a New Era
One of the most fascinating parts of the interview is Yosef’s deep dive into MP5 technology, Blings’ proprietary innovation. The name hints at its heritage, combining elements of MP3 and MP4, but the result is something entirely new: a scalable and secure format that allows for the real-time personalization of video content at scale.
MP5 lets companies use a single video template and then dynamically render personalized experiences for each viewer. It’s a game-changer, especially for industries like finance that require high engagement and strict data security. The technology had been in development for four and a half years. It wasn’t just built for performance—it was also built for trust.
Building a Business Model Around Empowerment
Blings’ business model reflects its tech philosophy: empower and don’t overcomplicate. Instead of turning clients into video production studios, Blings licenses customizable templates and allows enterprises to create unlimited personalized videos using tools they already know, such as Adobe After Effects.
The company’s strategy is working. Household names like McDonald’s and Mercedes started as design partners and have since become investors. That kind of trust doesn’t just come from product-market fit. It’s the result of relationship building and a clear, long-term vision.
Making Marketing Interactive
As the conversation turns to engagement, Yosef touches on the growing appetite for interactivity. Platforms like Netflix are experimenting with choose-your-own-adventure formats, and Blings is bringing that same energy to marketing.
For example, a former client used interactive video with embedded questions to boost engagement, and the results were staggering. More than entertainment, these videos act as two-way communication tools that capture user preferences in real-time and feed that data back into future campaigns.
Performance-Driven Content at Scale
Blings isn’t just about creation. It’s also about optimization. Yosef walks listeners through the platform’s robust analytics suite, which helps marketers track where users drop off, run A/B tests, and make informed content adjustments in real-time. With AI-powered optimization, video campaigns become self-improving engines, adjusting to engagement metrics that the marketer defines.
What’s Next?
Looking ahead, Yosef points to trends such as vertical video, TikTok-style content, and the growing role of user-generated content (UGC) in personalization strategies. He shares an example of a recent referral campaign that used personalized video to skyrocket shares and click-throughs.
Yosef believes that personalized videos are on the cusp of becoming a default marketing channel that’s available not just to big brands but to anyone looking to build meaningful digital connections.
As the interview wraps, Yosef’s excitement for what’s next is contagious. He leaves listeners with a call to watch Blings closely because the best is yet to come.