The Origin Story: From Poverty To An Eight Figure Empire
David Lee Saylor’s rise from a double-wide trailer in Tennessee to a portfolio valued in the eight figure range is one of the most compelling modern entrepreneurship stories. His journey began with only fifteen hundred dollars and a conviction that relentless work and disciplined reinvestment could outperform traditional paths like venture capital or elite business education.
Saylor is known for living with extreme financial discipline during the early years of building his companies. He and his family remained in their double-wide even when the bank balance crossed one million dollars. Instead of lifestyle upgrades, every dollar went into product development, staffing, and infrastructure. The result was a compounding growth engine that funded expansion without external investors.
This approach created the foundation of what Saylor calls the Double Wide mindset. Spend less than you make, reinvest aggressively, and focus on long term sustainability rather than short term appearance.
The Family Foundation That Strengthens The Business
A central pillar of Saylor’s empire is family involvement. His wife, Haley Saylor, serves as President of CBD Plus USA. Her background in operations and retail management has helped establish strong systems, consistent customer satisfaction, and durable profitability.
Building with trusted people has allowed Saylor to avoid the bureaucratic slowdowns that plague many organizations. Fast decision making, aligned values, and complete trust allow the family-led team to move quickly in competitive markets.
His children have grown up around entrepreneurship, giving them firsthand insight into discipline, sacrifice, and strategic thinking that no classroom can replicate.
Inside The Portfolio: ALTRD, MOTION, CBD Plus USA, And Planet Vapor
David Lee Saylor oversees a diverse portfolio spanning performance products, medicinal supplements, and retail operations.
ALTRD is the flagship performance brand. Its growth accelerated through strategic integrations with creators such as YouTuber Jack Doherty, whose Miami mansion features an ALTRD branded basketball court that appears in millions of monthly video views.
MOTION is positioned as a more premium performance and wellness line, appealing to consumers who want transparent ingredients and measurable results. Its focus on science backed formulation differentiates it within a crowded marketplace.
CBD Plus USA manages both retail and online operations under the leadership of Haley Saylor, providing quality control and customer service that sustain long term loyalty.
Planet Vapor serves as the cash flow foundation of the portfolio, generating stable revenue while providing customer data that informs product development across all brands.
The Leadership Alliance: Saylor, Williamson, And Carroll
A major factor in Saylor’s success is the strategic assembling of high performance talent. Matt Williamson leads product development with an emphasis on safety, scientific validity, and reliable results. His formulation standards help ALTRD and MOTION maintain credibility with discerning consumers.
Tanner Carroll drives operational expansion, infrastructure development, and scalable systems. His work ensures Saylor’s companies grow quickly while maintaining high standards.
Together, the trio balances vision, product quality, and seamless execution.
David Lee Saylor And His Mastery Of The Attention Economy
Saylor operates on a core belief that attention is the most valuable resource in the digital age. Through collaborations with creators like Jack Doherty, former NFL star Antonio Brown, and music figure Murda Murphy, he places his brands where millions of eyes are already focused.
The SaylorMade Podcast is both content engine and business development tool, generating clips, relationship building opportunities, and evergreen visibility for the entire portfolio.
What Comes Next For The Tennessee Entrepreneur
With continued expansions planned for MOTION, new product lines under development, and a growing slate of high profile podcast guests, David Lee Saylor is positioning his empire for long term growth. His strategy remains consistent: reinvest deeply, partner authentically, build with trusted people, and convert digital attention into lasting business value.