While online resources are often a primary source of advertising for many companies, direct mail is still beneficial. If your company utilizes this method, it’s important to understand your audience and to make your ads as professional and appealing as possible. Here are a few tips to get you started.
1. Think About the Shape
When you get an advertisement in the mail, it’s probably a standard rectangular or square shape. However, one way that you can stand out and grab the attention of potential customers while still being professional is to change the shape of your mail. This is often easy to do and typically isn’t too expensive, which means that you’re not going to spend too much of your budget.
2. Research Font Options
The text on direct mail that is sent from your company should be as professional as possible, but if it’s too plain, then customers might not notice the details. Consider changing the print to larger letters in a font that is softer in design. This can make it easier for older adults to read as well as those who might have vision problems.
3. Use Relatable Pictures
Adding a few images to your direct mail can be a way to easily let customers know about the services and products that you offer without using a lot of words. Make sure the pictures that you choose relate to your company and are clear in their message instead of trying to squeeze multiple random pictures into one space.
4. Put a Call to Action
In order to gain more customers for your business, they need to see a clear call to action in the mail that you send. This could be in the form of a few words or a complete statement that poses a question for customers to answer or that compels them to think about why they would need your services. An easy way to include a call to action is in the form of a QR code that customers can quickly scan.
5. Choose Colors Wisely
The colors that you choose for your direct mail can either get the attention of customers or result in the mail being discarded like other items that they don’t want. Brighter colors are often more intriguing and can at least spark interest so that customers will review the details of the ad that is sent. Consider using colors associated with your company but in vibrant hues so that customers remember them.
6. Make Personal Touches
One thing that can set your direct mail apart is a personal detail that other ads don’t include. This could be your signature or a stamp that’s associated with your company that other businesses don’t have.
7. Make It Easy to Respond
If customers have to use their own stamps to mail a response to your ad, then they likely won’t bother to respond. If you include an envelope with postage paid, then it could increase the number of responses that your company gets. The response envelope should clearly have your address on the front and who the mail should go to once it’s received by the company.
Direct mail is an advertising option that can help increase the number of customers that you have. With a few simple changes, your ads can look professional and unique for those who receive them.