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6 Ideas for Using a Medical Writing Service to Revamp a Website

6 Ideas for Using a Medical Writing Service to Revamp a Website

Deciding to revamp your website is always a calculated risk for user experience, SEO, and conversion rates. But when it’s done with the forethought and care that a professional medical content writer brings, your website can become even more attractive to future visitors. Here are six ideas for using a medical writing service to revamp a website.

1. Review Your Current Website Content

Before you can revitalize your website, you need to audit what you already have. Does your current content serve your audience’s needs and facilitate further brand engagement?

A medical writing service can help answer this question for you. Different analytic tools are designed to determine if you’re using the right search terms and how well you’re ranking for each one, but you want to get the full picture of performance: Identify any content gaps.

2. Develop a Winning Strategy

With the results of your audit, a team of medical writers can help you create your content strategy; together, you can identify content goals and objectives, the best messaging structure and SEO strategy, and how to refine your brand voice and tone. All of this includes key positioning statements and value propositions.

3. Streamline Your Sitemap

It’s not just the content that needs to be structured well. So too should your website be easy to navigate so that your audience doesn’t give up looking for what they want.

Larger websites are naturally harder to navigate; the more service pages you have, the more there is to sift through to find a specific item of value. Sitemaps can simplify this process, but they too need to be well-organized. Working with medical writing services can help structure sitemaps as part of their content strategy.

4. Use Personas

The best content and marketing starts with understanding your audience, and medical websites are by no means any different. In order for you to make content that resonates with users, you must understand the people you’re offering you’re services to. The ongoing expertise of medical writing services can help you identify audience demographics, pain points, questions, content needs, and how they decide on engagement.

5. Optimize All Website Content

The work that you and the medical writing team do in the earlier steps all give you the necessary information to achieve this goal: Use personas, the results of your audit, your website’s sitemap, and your new content strategy to develop new content better optimized for conversion.

This could mean rewriting existing pages that don’t fit your voice well enough, optimizing SEO without rewriting, or writing entirely new pages to reflect new objectives or audiences.

6. Relaunch a Better Website

The best medical writing services will lay all the groundwork necessary for you to revamp and relaunch a fine-tuned website. But the work doesn’t stop there, of course! They’ll continue to monitor other essential metrics, such as organic traffic, new and returning users, and conversion rates, to identify new areas in need of adjustments or other improvement.

For companies, offices, and organizations in the medical industry, medical writing services can be of great use when revamping a website.