Every major advertising platform optimizes toward something. The harder question, increasingly, is whether that something matches what the advertiser actually needs. YouTube, Meta, TikTok, and the leading DSPs each carry their own benchmarks and their own definitions of success. An advertiser running across all of them can hit every platform target and still miss the business outcome that justified the spend.
That gap is the problem Perion built Outmax to close. On July 9, 2026, the company announced it is bringing the AI agent to a new part of the world, partnering with Acrossmedia241, a leading digital advertising and media technology company in Greece, to distribute Outmax to agencies and brands across Greece and the broader Central and Eastern European market.
How Outmax Works Across Channels
Outmax does not replace the platforms in a media plan. It sits across them. The AI agent operates over major digital channels, including YouTube, Meta, TikTok, and other leading DSPs, layering optimization across each one. The purpose of that layer is to unify performance toward the advertiser’s own custom business outcomes rather than leaving each channel to chase its own platform-standard benchmarks in isolation.
Perion describes itself as an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure. In the company’s telling, the industry’s operative question has shifted. As advertisers increase investment across a widening range of digital channels, the issue is no longer where media runs but whose objectives it is optimized against.
Irini Sacha, Founder & CEO of Acrossmedia241, described the same shift from the buyer’s side. “Advertisers today want more than strong performance on any single platform; they want every channel working toward their own business goals. Perion’s Outmax gives us a way to do that, sitting across the major digital channels with execution built around our clients’ own outcomes, not only platform defaults,” she said.
The Distribution Vehicle
Technology only matters if it reaches buyers, which is where Acrossmedia241 comes in. The Greek company provides deep market access through agency relationships in the region and existing work with major Greek tourism boards, backed by an international buying scope. It already had hands-on experience with Perion’s DOOH offering before this agreement, giving the new partnership a working foundation rather than a blank slate.
Perion expects that foundation, together with Acrossmedia241’s established relationships across the market, to lower customer acquisition costs and accelerate Outmax’s path to revenue growth. The structure mirrors the partner-led expansion model the company has already applied through GIMC in China and through McSorely Media and Mediamark in Africa.
Tal Jacobson, Perion’s CEO, connected the technology story to the growth story. “Acrossmedia241’s reach across Greece and CEE, and its standing with the region’s tourism and agency community, gives Outmax a credible path into a market where advertisers are asking for accountability, not just access,” he said. “Expanding our distribution partner network, as we’ve done with GIMC in China and McSorely Media and Mediamark in Africa, is central to how we extend our reach and compound toward our 2028 growth targets. This is land-and-expand in practice: extending Outmax through an existing partner relationship, at low incremental cost and with margin-accretive growth potential, reinforcing the strategic trajectory outlined in our 2028 growth plan.”
From Announcement to Market
The public launch happens quickly. The two companies will unveil the partnership at the Programmatic & Beyond Conference in Athens on July 9, with Perion joining Acrossmedia241 as a Grand Sponsor of the event.
For the agencies and brands in the room, the practical takeaway is straightforward. Outmax becomes available in Greece and CEE as an option built to optimize toward specifically defined outcomes, and it integrates into existing media buying workflows rather than requiring new ones. The pitch is not a new channel to buy. It is a different answer to the question of what all the existing channels should be optimizing for.