TrueFacet, Acquired by New CEO and Management Team, Launches New iOS App, Handbag Category,  and Cryptocurrency Checkout

TrueFacet is a leading digital luxury marketplace with a modern retail experience

NEW YORK – TrueFacet, the online marketplace for pre-owned luxury jewelry and watches, has announced a number of changes. The company has been acquired by a new CEO and management team who have plans to expand the company’s operations. This includes the launch of a new iOS app, handbag category, cryptocurrency checkout features and blockchain authentication technology and services. Under the vision of its new CEO and management team, TrueFacet is poised for growth in 2022 and beyond.

TrueFacet Company Logo

TrueFacet is a leading digital luxury marketplace, offering shoppers access to the most coveted designer jewelry and watches. The company was founded in 2014 and acquired by a leading luxury retailer in 2020. TrueFacet is dedicated to providing a trusted shopping experience with a rigorous authentication and valuation process for all items sold on the platform. Shoppers can also enjoy concierge service and rich editorial content. TrueFacet is the destination for the next generation of affluent and tech-savvy shoppers looking for a modern luxury retail experience.


Now, in addition to jewelry and watches, shoppers can find their favorite high-end handbag brands like LV, Gucci and more. With this expansion, TrueFacet continues to set the standard for luxury shopping experiences through its carefully curated selection of pre-owned handbags.

TrueFacet is always striving to provide its customers with the best possible experience. This includes offering a wide selection of products and ensuring that transactions are safe and secure. To this end, they have partnered with Bitpay to offer crypto checkout options. This allows customers to pay with Bitcoin, Ethereum, or other popular cryptocurrencies. In addition, they are currently developing enhanced authentication processes that make use of blockchain technologies. This will help to prevent fraud and protect customer information.

These efforts are further exemplified in their sleek new IOS app, which was designed with simplicity and functionality in mind. The app provides a streamlined way to browse and buy pre-owned luxury jewelry and watches on the go.