Los Angeles, United States
WinesofArmenia.com, the premier online retailer of Armenian wines in the United States, announces new initiatives to broaden awareness of Armenia’s winemaking heritage. With a curated selection and a commitment to quality, the company is redefining how U.S. consumers discover this ancient wine region.
Introducing Armenian Wines to a New Audience
WinesofArmenia.com was founded by Stepan Baghdassarian, an Armenian-American entrepreneur and wine enthusiast, in response to Armenia’s renaissance in winemaking. After centuries of tradition, Armenia is reclaiming its place on the global wine map, and Baghdassarian saw an opportunity to connect U.S. wine lovers to this storied region.
“Armenia has one of the world’s oldest wine traditions, but many people are only beginning to explore its incredible offerings,” said Baghdassarian, President of WinesofArmenia.com. “Our platform serves as a gateway to the unique wines of Armenia, each bottle telling a story of resilience and artistry.”
The platform provides a seamless shopping experience for customers, offering wines that reflect Armenia’s terroir, culture, and innovative winemaking techniques.
A Renaissance Rooted in Ancient Traditions
Armenia’s winemaking heritage spans over 6,000 years, with archaeological discoveries confirming its place as one of the earliest producers of wine. However, the industry’s growth was stifled during the Soviet era, where production was geared toward mass-market brandy.
In the past two decades, a resurgence of boutique wineries and independent producers has brought Armenia’s winemaking into a new era. WinesofArmenia.com has been instrumental in introducing these boutique wines to the U.S., allowing Armenian winemakers to reach a broader audience and gain recognition on the global stage.
The company offers an extensive selection of reds, whites, and sparkling wines, including varieties made from indigenous Armenian grapes like Areni and Voskehat, which thrive in the country’s volcanic soil and high-altitude vineyards.
A New Generation of Wine Enthusiasts
WinesofArmenia.com caters to a growing market of adventurous wine consumers who are eager to explore emerging regions. Baghdassarian notes that his customers appreciate the craftsmanship, history, and distinct flavor profiles that Armenian wines offer.
“Armenian wines are about discovery,” he said. “From their unique characteristics to the compelling stories of the winemakers behind them, there’s so much for wine lovers to explore.”
The platform is also committed to educating its audience, providing detailed tasting notes, pairing suggestions, and profiles of partner wineries. Social media platforms like Instagram and Facebook play a key role in this effort, offering visually engaging content and updates on the latest arrivals.
Expanding Access and Opportunity
In addition to serving consumers, WinesofArmenia.com partners with small Armenian wineries to help them gain visibility and market share in the competitive U.S. wine industry. For many of these producers, the platform represents their first opportunity to reach an international audience.
“WinesofArmenia.com is not just a business—it’s a mission to elevate Armenia’s winemaking industry and provide opportunities for small producers to thrive,” Baghdassarian explained.
The platform has also forged partnerships with distributors and retailers, ensuring that Armenian wines become a staple in U.S. wine shops and restaurants.
Celebrating Armenia’s Unique Story Through Wine
Beyond selling wine, WinesofArmenia.com fosters cultural exchange by highlighting Armenia’s winemaking legacy. Customers can learn about the vineyards, meet the winemakers, and explore the ancient history that informs each bottle.
“We want our customers to feel connected to the wines they enjoy,” said Baghdassarian. “When someone opens a bottle of Armenian wine, they’re experiencing the essence of a region that has been perfecting its craft for millennia.”
Looking forward, the company plans to expand its offerings and host events to bring Armenian wines to a broader audience. These initiatives include wine tastings, educational seminars, and collaborations with sommeliers to further integrate Armenian wines into the U.S. wine culture.
About WinesofArmenia.com
WinesofArmenia.com is an online retailer dedicated to importing and distributing premium Armenian wines in the United States. Founded in 2010, the company connects wine lovers with Armenia’s exceptional winemaking heritage, offering a curated selection of wines that reflect the region’s unique terroir and craftsmanship.
Media Contact
Stepan Baghdassarian
President, WinesofArmenia.com
Phone: +1818-908-0080
Email: Stepan@MyWinePlus.com
Website: www.winesofarmenia.com
Instagram: @winesofarmenia_com
Facebook: WinesofArmenia.com